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Topics at the Small Business Essentials Expo! Successful small businesses must handle increasingly difficult challenges as they attempt to efficiently meet the needs of their customers as the business grows. Small businesses must balance cost and benefits as they endeavor to improve their technology so that they are able to react more quickly to customer service, simplify business processes, and integrate accounting and administrative functions.  How Do I Collaborate with my Customers, Vendors & Employees?
Speaker: Guy Hermann, Microsoft Certified Trainer Learn how to facilitate collaboration, implement business processes, and supply access to information that is essential to organizational goals and processes. Check out the latest software that supports specific content publishing, content management, records management, or business intelligence needs. Find out how to set up effective searches for people, documents, and data, participate in forms-driven business processes, and access and analyze large amounts of business data. The latest software provides ...[continued]  How Do I Leverage Technology to Keep my Customers Happy?
Speaker: Ken Farmer, CRM Solution Specialist For an organization to be operating at its fullest potential, each of its employees must be able to leverage technology. Employees need to know how to use the latest and greatest, and technology in the workplace needs to accommodate and support various business processes. This is true for all companies – large or small. The proper use of ... [continued]
 How Do I Manage my Network, Data, and Ecommerce Functions with Fewer Resources?
Speaker: Jason Mindte, CEO, Data Resolution Developing an Ecommerce website can be challenging. Furthermore, developing that website while trying to manage the network, equipment, and data required to support that website can seem daunting. We will show you how to simplify these processes while simplifying your business and improving your bottom line.  How Do I Make my Office Communications Work Together, With Purpose?
Speaker: Clive Hermann, Network Security Consultant Messaging, voice, video, mobile phones, office phones, fax and internet all can work together. This session covers the ins and outs of how to unify business commutations across the applications and devices that people use every day.
Centralizing and unifying communications employees and business owners gain efficiencies and increase without having to add more staff and expense.
Integrating the experiences you associate with the telephone—phone calls, voice mail, and conferencing—the work you do on a computer—documents, spreadsheets, instant messaging, e-mail, and calendars—has the power to fundamentally change the way people work.
 How Do I Protect my Business Data?
Speaker: Jay Ferron, Security Consultant Have you ever used the Internet at work? Have you ever done any online banking or paid any bills through your computers? Have your computers ever acted possessed? You may already be a victim in the never ending battle of computer and information security. How do you know if you have been affected? What do you look for? What do you do? Come to this fast-paced presentation to learn how you can protect your business data. You will see firsthand what the bad guys are doing, and learn how to protect yourself from it. In this case, what you don't know can hurt you.  How Do I Market my Business On and Off the Internet?
Speaker: Adrianne Machina, Chief Velocity Office, Tornado Marketing, Inc. Do you know the number 1 reason businesses fail? It’s the lack of a sound strategic marketing plan to generate QUALIFIED LEADS? Adrianne Machina will share with you the 7 basic steps for marketing success – on and off the Internet. These proven techniques are tailored for the small business owner to build a strategy that is both affordable and effective for attracting new customers. |
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